Continue to support small business on the high street through the COVID-19 crisis without having to leave the house with www.freewheel.co.uk.
Local bike shops up and down the country are the blood that courses through the veins of the UK cycling industry. The knowledge, the personalities, the heroes in the community and the friends.
The individuals that you find running these small but essential businesses keep the cranks turning smoothly on our bicycles.
In an age where shoppers are increasingly turning to the internet to get their goods and are motivated by convenience and price, it has become a real challenge for these shops to stay alive.
It is absolutely essential however that these small businesses do survive in order to keep the grease on our chains and the wind on our tails. We all rely on these local bike shops to get us out of a sticky situation when your bike breaks before a big ride or to give your bike a service that you can trust in.
Fortunately, a relatively new website now exists which gives cyclists the opportunity to support local bike shops without sacrificing the convenience of internet shopping.
Freewheel.co.uk sells some of the biggest brands in cycling and a percentage of every sale will go towards your chosen local bike shop. Shoppers can choose to reserve and collect in a shop that us part of the Freewheel Union or can choose the home delivery option. In either case, money from each sale will still go to an independent bike shop.
Freewheel started out as a small bike shop in North London in 1977, which after transforming into mail order catalogue during the 90s has now been reborn as a new website to benefit both cyclists and local bike shops.
This is a unique proposition within the cycling world and one that seriously helps these local businesses to remain competitive in an extremely challenging retail environment.Freewheel started out as a small bike shop in North London in 1977, which after transforming into mail order catalogue during the 90s has now been reborn as a new website to benefit both cyclists and local bike shops
This is a unique proposition within the cycling world and one that seriously helps these local businesses to remain competitive in an extremely challenging retail environment.
Created and owned by Madison, the aim is to deliver the best service to the cyclist by bringing the best independent specialist bicycle retailers together with their wealth of expertise to be able to compete in a market where independent specialist retailers are under threat.
All the benefits of ordering online but backed and supported by your local independent bicycle shop. The best of both worlds.
Freewheel has a growing Reserve and Collect network made up of regional independent bike shops. Each shop has been approved to be part of the network as it is highly regarded in the local community, with a reputation for providing customers with plenty of added value.
Collectively known as the Freewheel Union, each retailer retains its own bricks and mortar identity and in no way are they owned by Freewheel or Madison. Freewheel.co.uk simply brings together professional cycle shops to give cyclists extra service and peace of mind, while supporting small businesses in the community.
Find out more by visiting www.freewheel.co.uk. Are you a British Cycling member? Make sure you claim your 10% discount.